Ari Paparo and Eric Franchi sit down with Carlo Palomino, President of OpenFortune, to explore how the company transformed fortune cookies into a powerful advertising channel. Carlo shares how OpenFortune built its global distribution network, drives brand engagement through creative campaigns, and partners with brands and creators like MrBeast. Plus, in The Refresh, Ari and Eric discuss Meta's earnings and new ad formats, Apple's privacy restrictions, Salesforce's acquisition of Braze, Kevel's $52 million funding round, Netflix's advertising challenges, and the expansion of ChatGPT ads.

Takeaways

OpenFortune is transforming fortune cookies into an advertising channel that connects brands with consumers through memorable real-world experiences.
Meta's strong advertising growth and new premium ad formats highlight its expanding opportunities for brand advertisers.
Apple's WebKit privacy restrictions raise new challenges for identity resolution and cross-site tracking.
Salesforce's acquisition of Braze and Kevel's $52 million funding round reflect continued investment in MarTech and commerce media.
Netflix's advertising challenges highlight the importance of balancing premium brand campaigns with performance marketing.
OpenFortune's distribution network, QR code engagement, and partnerships with Gary Vee and MrBeast demonstrate the potential of experiential advertising.

Chapters
00:00 Introduction to Marketecture Episode 196
02:05 Meta Earnings, AI Growth, and New Ad Formats
08:43 Meta Muse and AI Productivity
10:09 Apple's Privacy Restrictions and Identity Resolution
13:02 Salesforce Acquires Braze
16:30 Kevel's $52 Million Funding Round
19:10 Netflix's Advertising Growth Challenges
22:26 Netflix's Measurement Tools and DSP Integration
23:03 ChatGPT Ads Expansion and AI-Powered Creative
25:55 Publicis and LiveRamp Acquisition Update
27:13 Meet Carlo Palomino, President of OpenFortune
28:19 Turning Fortune Cookies into Advertising Experiences
29:22 How Branded Fortune Cookie Ads Work
31:39 Building OpenFortune's Distribution Network
33:25 Global Reach and Advertising Inventory
34:21 Gary Vee's Investment and Campaign Results
35:22 Creative Fortune Cookie Advertising Campaigns
36:42 Measuring QR Code Engagement and Brand Lift
38:26 OpenFortune's Expansion and Fortune Tacos
41:29 MrBeast Partnership and Collectible Fortune Cookies
42:51 Closing Remarks

Guests: Ari Paparo, Eric Franchi, Carlo Palomino

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Episode 196: Ads in Fortune Cookies? Yes, and A Lot More.